In the world of luxury vinyl tiles (LVT) Amtico once reigned supreme, mimicking the prestige of Mercedes in the flooring world with their exceptional quality and design. With over two decades of experience in carpet and flooring, we have seen first-hand how the industry has transformed as customer tastes and preferences have changed. Today, Amtico faces an increasingly competitive landscape with other leading LVT brands such as Invictus all fighting for their share of the market.
What is Amtico Flooring?
Established in the 1960s, Amtico is a premium type of LVT flooring known for its high quality, versatility and durability that helped cement the brand as a leader in the industry. With a wide range of products designed to mimic the appearance of wood, stone and ceramic tiles with unmatched accuracy, it’s clear to see why Amtico is still considered the desired choice among homeowners looking to upgrade their living spaces. But what makes Amtico stand out from the other players in the industry?
Multiple Layer Construction
Unlike standard vinyl flooring, Amtico is constructed with multiple layers – including a robust backing layer, a very detailed aesthetic layer that captures the appearance of natural or designer materials and a tough, protective wear layer that resists scratches, dents and staining. This method of construction ensures Amtico flooring retains their beauty, whilst also withstanding heavy demands making Amtico an ideal option for both residential and commercial settings.
Amtico’s Signature and Decor collection sit head and shoulders above the rest, whilst the other ranges from Amtico are actually made in the same way as other middle-market LVT’s. It’s important to remember that just because it has the Amtico label you shouldn’t always assume it’s a premium product.
Extensive Design Choice
Minimal Upkeep
Overall, Amtico represents a perfect blend of visual appeal, practicality and durability that provides a high-end flooring option to both homeowners and businesses – at a premium price point.
Alternatives to Amtico
Invictus Flooring
Invictus are a compelling option if you’re looking for an alternative to Amtico. Founded on the principle of unmatched resilience, Invictus stands toe-to-toe with industry leaders like Amtico by offering a wide range of designs that mimic natural wood and stone with remarkable accuracy. Designed for comfort, featuring a cushioned backing that not only feels softer underfoot but also provides acoustic benefits, offering features that are comparible to Amtico at a more accessible price point.
They are easy to maintain too, just like Amtico, requiring only a quick wipe to clean making floorcare a breeze. Combined with their respective 25 year warranty, they’re a safer choice for homeowners who want the flexibility of changing their flooring styles without breaking the bank.
We are the only supplier of Invictus in the March and surrounding villages, so if you’re looking for premium flooring at a respectable price point – come visit our showroom to explore their full range of LVT and carpets to find the perfect style for your home.
Alternatives to Amtico
There’s no doubt that Amtico flooring is head and shoulders above the competition, but you should really consider your lifestyle and the likelihood of your design tastes changing before making the sizeable investment involved with Amtico. From experience, people typically seek a change of decor every 10-12 years in modern day society, therefore it’s important to consider whether the investment of Amtico will outlast your desires to revamp your interior. If you are looking for an LVT flooring option that will last a lifetime and aren’t worried about budget, Amtico is the obvious answer. As with most things in your home, it’s a question of compromise – but a mid-range flooring option will often perform the same as the more premium options out there.
If you are struggling navigating the wealth of various flooring options available to you, we offer free unbiased design advice in our March showroom. With over 23 years worth of experience we are well-equipped to answer your questions and find a solution that fits your taste, lifestyle and budget.
